Click-Through Rate Calculator
Calculate the click-through rate of an ad or email from the clicks it received and the times it was shown. Enter clicks and impressions to see…
8 of 8 free uses remaining today
Calculate the click-through rate of an ad or email from the clicks it received and the times it was shown. Enter clicks and impressions to see click-through rate when you calculate.
Worked example
Example calculated from the starting values. Enter your own values and press Calculate to get your result.
With the default inputs (clicks = 450, impressions = 30,000), the results are: click-through rate 1.50 %.
Quick reference: clicks vs result
Reference table based on the example values; it is not your calculation result.
| Clicks | Click-through rate |
|---|---|
| 225 | 0.75 % |
| 450 | 1.50 % |
| 900 | 3.00 % |
| 2,250 | 7.50 % |
| 4,500 | 15.00 % |
| 9,000 | 30.00 % |
Frequently asked questions
What formula does this calculator use?
Click-through rate = clicks ÷ imp × 100. Variables: clicks = clicks, imp = impressions.
What do I need to enter?
You need clicks, impressions. Results update as you type.
What is an example result?
With the default inputs (clicks = 450, impressions = 30,000), the results are: click-through rate 1.50 %.
Related Tools
View allJob Quote Calculator for Labour and Materials
Build a simple job quote from labour hours, an hourly rate and materials. Add a markup on materials to see the total before tax and the labour share.
CPM Calculator
Calculate the cost per thousand impressions of an advertising campaign from its cost and reach. Enter ad cost and impressions to see cpm when you…
Cost Per Click Calculator
Calculate the average cost of each click on an ad from the total spend and the clicks received. Enter ad cost and clicks to see cost per click when…
ROAS Calculator
Calculate return on ad spend, the revenue earned for every dollar spent on advertising. Enter revenue from ads and ad spend to see roas and return…