CPM Calculator
Calculate the cost per thousand impressions of an advertising campaign from its cost and reach. Enter ad cost and impressions to see cpm when you…
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Calculate the cost per thousand impressions of an advertising campaign from its cost and reach. Enter ad cost and impressions to see cpm when you calculate.
Worked example
Example calculated from the starting values. Enter your own values and press Calculate to get your result.
With the default inputs (ad cost = 500, impressions = 100,000), the results are: CPM 5.00.
Quick reference: ad cost vs result
Reference table based on the example values; it is not your calculation result.
| Ad cost | CPM |
|---|---|
| 250 | 2.50 |
| 500 | 5.00 |
| 1,000 | 10.00 |
| 2,500 | 25.00 |
| 5,000 | 50.00 |
| 10,000 | 100.00 |
Frequently asked questions
What formula does this calculator use?
CPM = cost ÷ imp × 1000. Variables: cost = ad cost, imp = impressions.
What do I need to enter?
You need ad cost, impressions. Results update as you type.
What is an example result?
With the default inputs (ad cost = 500, impressions = 100,000), the results are: CPM 5.00.
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