Cost Per Click Calculator

Calculate the average cost of each click on an ad from the total spend and the clicks received. Enter ad cost and clicks to see cost per click when…

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Daily Uses

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Calculate the average cost of each click on an ad from the total spend and the clicks received. Enter ad cost and clicks to see cost per click when you calculate.

Enter your values

Each successful calculation counts toward this tool’s 8 free daily uses. Values stay in your browser.

Worked example

Example calculated from the starting values. Enter your own values and press Calculate to get your result.

Cost per click1.25

With the default inputs (ad cost = 300, clicks = 240), the results are: cost per click 1.25.

Quick reference: ad cost vs result

Reference table based on the example values; it is not your calculation result.

Ad costCost per click
1500.63
3001.25
6002.50
1,5006.25
3,00012.50
6,00025.00

Frequently asked questions

What formula does this calculator use?

Cost per click = cost ÷ clicks. Variables: cost = ad cost, clicks = clicks.

What do I need to enter?

You need ad cost, clicks. Results update as you type.

What is an example result?

With the default inputs (ad cost = 300, clicks = 240), the results are: cost per click 1.25.

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